Ah, interesting. I was not aware that debt and income were related favorably in that way.
So how do you attract high earners with a lot of debt (but still low debt-to-income)? That sounds extremely difficult.
So how do you attract high earners with a lot of debt (but still low debt-to-income)? That sounds extremely difficult.
Everyday, I question if the Internet is the best place to market something like this and if a price point in the $5-$15/month range is too low. Eventually you start to creep up towards the level of service that a personal financial advisor would offer. But, I have limited desire to support the asset-side of household balance sheets (401K, stock investments, cash, etc). It's not that I don't want to go down that path, it's just that there are many more variables once you start to incorporate investment objectives, risk tolerance, return forecasting, and stochastic outcomes.
The other marketing challenge is how to cater towards people outside the US. In Europe especially, there are some crazy forms of credit made to people which have all sorts of embedded optionality. I used to work for a bank, building models to forecast this kind of stuff and it was such a challenge looking at it from the lender's perspective, I can only imagine the confusion from the borrower's point of view.