A content creator has the right to stipulate whatever contractual conditions she prefers in order for you to partake of the content she's produced. If you don't like it, don't watch it.
That being said, it's another matter of what actually constitutes good business, likely there are not really any business advantages to DRM. You could also definitely make a case for this idea as a good method of consumer empowerment. I'd just prefer if they didn't pretend that this has anything to do with "freedom" or liberty.
Bad idea != attack on freedom