I really like the general idea of a way to validate websites for privacy issues. In the best case they should even do this client side. But I think that they need to figure out two rather hard problems, one economically and one rather philosophical.
The economical problem is, why should any web site owner use it. I simply do not see a strong incentive.
And the philosophical is, what is actually meant by freedom? I see a lot of edge cases besides DRM which are sketchy, like user tracking. But to reliably stop user tracking, it is likely necessary to ban cookies ( which have of course a lot legitimate uses). And JS is a different can of worms, it can be used to spy on the user. The list goes on, iframes and third party content? Does freedom HTML get tainted by it?