"When you are exercising it can read your heartrate."
Why would you present a device that clearly looks like HAL 9000, integrates a very skynet-esque xbox live and choose to say it can read your heartbeat?
Wouldn't it be better to give the context as a choice? It comes across as telescreen that is taking your biometrics without permission. Why did they choose to take the creepy angle? What is wrong with these people?