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That is what Jeff does. I really don't understand how every one of his inane posts makes the front page of HN.

I thought this was new: "Attach a one line comment convention with a new GUID to any code snippet you publish on the web. This ties the snippet of code to its author and any subsequent clones. A trivial search for the code snippet GUID would identify every other copy of the snippet on the web."

Yeah. Many blog posts (and not just his!) consist of rehashed material from books like _The Pragrmatic Programmer_, _Code Complete_, _The Practice of Programming_, etc., with small amounts of commentary.

Sometimes the author is doing it as a way to ruminate on the ideas, sometimes they're doing it for some kind of ad revenue, etc.