I consider this a good thing. Now if only these companies could stop calling themselves "developers" altogether, and maybe we wouldn't have to explain so often to potential clients why our software development is so much more expensive than their so-called "web development".
Walmart is great if I'm poor and my son needs a bike that he can crash (since he's just learning) and he will grow out of in the next 2 years; he probably couldn't put enough miles on the bike to break it within then.
If I want a bike to ride five miles to work everyday, I'm looking at $500 (used) to $1500 for something nice and dependable.
The Walmart model isn't bad as long as everybody understands the metrics involved.