Gluten free means contains no gluten. What are you talking about?
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"The current international Codex Alimentarius standard allows for 20 parts per million of gluten in so-called "gluten-free" foods" - http://en.wikipedia.org/wiki/Gluten-free_diet
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It's enough to prevent exacerbation of symptoms for those with gluten sensitivity, but it's not a complete removal.
Celiacs don't even eat food prepared in the same production environment as foods that contain gluten. The sentiment that these people are deluding themselves because their very careful planned and meticulously controlled gluten free diets still contain gluten is preposterous.