In the case of FB, as told to me, a bunch of folks in the valley said "of course we know Erlang!" and built the app but when push came to shove the only hardcore Erlang guys were in Poland and that made working on chat difficult. I'm not sure how much of that is truth, but its a recurring theme in Erlang projects, one that I've personally heard time and again.
For some reason, Erlang inspires confidence, perhaps even foolhardiness.
Side note: I work at an Erlang shop and our lead engineers speak at Erlang Factory every year. It's a great language and quite powerful but it can be difficult to understand.