They were obviously the last ones doing so, and this new approach is mainly about modernising their infrastructure.
Is there anyone else of any consequence out there who is building these sorts of messaging apps on top of XMPP?
Google was the last one standing, and it just didn't work out.
And why cherry pick “standards”? how about web standard? Chromium is a very big commitment to them.
Edit: I should be more specific as I meant a federated implementation of XMPP.