A more in-depth treatment "no Powerpoint" at Amazon is given here by Steve Yegge:
https://plus.google.com/110981030061712822816/posts/AaygmbzV...
https://plus.google.com/110981030061712822816/posts/AaygmbzV...
Not sure anyone has the answer, but that length of reading time vs. the presumed number of words to be read struck me as notable.