You get the exact same effect for people who claim they need a pickup truck instead of a small city car just so they can transport some furniture or motorcycles or a Christmas tree in the back.
You get the exact same effect for people who claim they need a pickup truck instead of a small city car just so they can transport some furniture or motorcycles or a Christmas tree in the back.
If there was an app like Uber, but for pickup trucks (on-demand/fungible capacity for transport of larger-than-car items), I'd sell my pickup truck tomorrow. I don't own the truck because I haul every day, I own it because its 8pm and someone calls and says they need help moving something right now.
* (Well, he drove one then, too. But we were stressed about how to move large items in a pinch, and this solved our problem.)
It works for Home Depot because they don't have additional real estate requirements to support truck rental, just park them in a standard parking space at their existing retail outlet.
If there is no Home Depot maybe other business such as Walmart or the region's grocery store chain could get in the truck rental business using their own surplus parking.
A great example? Look how popular 24 hour Walmarts are.
I don't get people. I don't own the truck for social signaling, I own it as a tool, just like my welding gear, my CNC mill, and my laser sintering 3D printer.