Tesla: a little bit Apple, a little bit Google, and about to be huge
slate.com
slate.com
The #1 and #2 best selling "cars" by volume are trucks and trucks represent ~4 of the top 10 best selling cars overall. (1)
Musk has said that he has "this idea for a really advanced electric truck that has the performance of a sports car but actually more towing power and more carrying capacity than a gasoline or diesel truck of comparable size," Musk said.(2)
While this is probably several years out, as it would likely result in an all new wheel-base, etc I think that would be a hugely compelling product line if it can compete on the same stats w/towing / carrying capacity
(1) http://blogs.cars.com/kickingtires/2013/02/top-10-best-selli...
(2) http://www.autonews.com/apps/pbcs.dll/article?AID=/20130410/...
If such trucks were available for good leasing terms, this could be a goldmine.
Get school buses electrified, one county near me puts up some incredible numbers, nearly seventy thousand miles a day. http://www.cobbk12.org/centraloffice/Transportation/
Businesses will move to what works, see how some have moved to natural gas as its more cost efficient. Same will happen with electrics. Don't be so free with money we don't have.
Electronic car subsidies attempt to balance out the negative externalities of burning fossil fuels. These subsidies are meant to serve the public interest, which is often inclusive of business interests.
Right now, the government subsidizes small businesses buying big-ass gas guzzling Hummers. Maybe the first step is to get them to stop that. Then again, the rules are so general now, many could get a government subsidy on an electric truck, provided the sticker was > $50k.
The point I was making is that there is more than room enough for various level of government to make the first move instead of paying businesses to do so. Move mass transportation to electric first as well as school buses. Both makes lots of starts and stops making them ideal for electric drive trains.
The 300-400 mile range isn't to cover the average case, but rather the worst case. The vehicle needs to be able to handle the hardest days that'll get thrown at it without recharging. An algo that's O(log n) in the average case but O(2^n) in the worst won't likely find traction.
Yes, that's the case for an algorithm. In the case of a business model, there's a lot of inefficiency that could be turned into profit. (Zipcar)
How about O(n log n) average but O(n^2) worst case?
It might be hard to convince someone who is a "traditional truck buyer" to accept a slight range penalty or whatever (although fleet managers and business owners would), but if he could plug in his tools and have great work lighting/etc. at the job site, he would probably take it on that basis.
[1] http://www.mynissanleaf.com/wiki/index.php?title=Battery_spe...
Tesla batteries are actively cooled/managed, allowing for moving current in and out of them faster, while Nissan's batteries are air cooled (preventing faster charges/discharges).
Add: Fawning. This is an article whose intent is to polarize the community of haters and likers by comparing it to Apple.
There is really no comparison. The Tesla isn't a better "car" in the sense of how it gets you between a and b than the existing vehicles out there which are mature products that have been improved over time in the features and benefits that people care about. With Tesla you have to worry about distance, batteries, the high cost - I mean who cares if it accelerates as quickly as it does and who cares that there is no noise?
The potential market for products in the price category that computers are in is much different from cars. Most people don't buy multiple cars and replacing one is a big decision to make. It's not like adding an ipod and an ipad.
Bottom line is what do I get by buying an Electric car exactly even assuming it is the same price as the gas vehicle? How important is the gas savings when you weigh that over the lack of utility in other areas?
I mean get real. Stuff like this will be a non-starter to most people:
"which will give you 150 miles of power in a 30-minute charge"
How many people are going to want to deal with that?
People buy cars on emotion not rationality. It's the same reason someone wants 4 wheel drive even though they might only need it a few days per year.
"Bottom line is what do I get by buying an Electric car exactly even assuming it is the same price as the gas vehicle? How important is the gas savings when you weigh that over the lack of utility in other areas?"
...
"People buy cars on emotion not rationality. It's the same reason someone wants 4 wheel drive even though they might only need it a few days per year."
Depending on the circumstances though, those couple days you need it might be absolutely crucial. It's very easy to think you'll need 4WD when you never will, and many people do, but frequency of use is only part of the equation.
No filling up and you know you have a safe bottle that has been checked (in Australia you cannot use one that is older than 10 years). Funnily enough you also get less precious about its "performance" - as long as it works, users tend to lover look the appearance.
Car batteries are a different matter but I think there are some valid parallels here.
I think the best solution is the 'pre charged' liquid fillup-
http://www.laptopsforlessblog.com/batteries/cambridge-crude-...
http://www.greenbang.com/a-new-way-to-charge-electric-cars-f...
For most people this will mean dramatically less time "filling up."
Now as this 'win' becomes more obvious we'll see sharks come in as 'contractors', bidding to 'run the garages' for $X where that number is padded by money they will make selling charge to vehicle owners.
Today, this is silly since the number of electric only cars on the market is vanishingly small, but eventually it will be the norm. Having a parking meter design on the shelf that can charge for parking and supply electricity is probably good preparation for that time.
It's great that we're starting to take alternative energy seriously in the US, but the fact that no one is looking at distribution and load-management issues -- up to and including the mandatory standardization of swappable battery modules for EVs -- is really disconcerting.
We're patting ourselves on the back for looking ahead, but we're not looking far enough.
But a supercharger station isn't like a gas station. In an electric car, your routine charging is handled at home, overnight. The supercharger station is for emergencies and long trips. It's not a place you go to after a long day at work so you you can get back to work the next day, it's something you can work into your road trip, something you can combine with bathroom breaks and getting a cup of coffee.
The robotic drive throughs are a lot more expensive for a questionable amount of value-add. The vast majority of people spend most of their time in a usage mode (commuting to work), where in-home charging is sufficient. But they also go on the occasional long-drive. That's the use-case supercharger stations fill. After that, what's left? Who takes long car trips (200+ miles) on such a frequent basis that a 30 minute charge in the middle (that can be easily combined with a rest-stop break) is a major inconvenience?
You get the exact same effect for people who claim they need a pickup truck instead of a small city car just so they can transport some furniture or motorcycles or a Christmas tree in the back.
If there was an app like Uber, but for pickup trucks (on-demand/fungible capacity for transport of larger-than-car items), I'd sell my pickup truck tomorrow. I don't own the truck because I haul every day, I own it because its 8pm and someone calls and says they need help moving something right now.
* (Well, he drove one then, too. But we were stressed about how to move large items in a pinch, and this solved our problem.)
It works for Home Depot because they don't have additional real estate requirements to support truck rental, just park them in a standard parking space at their existing retail outlet.
If there is no Home Depot maybe other business such as Walmart or the region's grocery store chain could get in the truck rental business using their own surplus parking.
A great example? Look how popular 24 hour Walmarts are.
I don't get people. I don't own the truck for social signaling, I own it as a tool, just like my welding gear, my CNC mill, and my laser sintering 3D printer.
Um, lots of people do that. I used to drive from San Francisco to San Diego on a long weekend, a distance that would likely require two charging stops. Or drive to Lake Tahoe for skiing, which would require at least one. (And don't get me started on real long-distance driving trips of the visit-the-grand-canyon variety.)
If charging stations always just happened to be perfectly located to simultaneously coincide with (a) where you needed them, and (b) places you wanted to stop for 30 minutes, that'd be one thing. But it seems unlikely that would be the case. Instead it'd be exactly what you just said gas stations were in your first paragraph - a place you invariably have to fill up at frustrating times. I guess the good news is it might force you to get some reading done?
A Tesla seems like a fine second car for people who have a lot of money and want to use it to show off their Green credentials. It's not a fine primary car for people who actually like to drive and live in an area suited for doing so.
So... that's what, about 15-20% of the US population? With all respect, your point seems isomorphic to "this car isn't perfect for everybody". Well, duh.
The point you're replying to is that (given a reasonable infrastructure) the Tesla works very acceptably as a long distance vehicle. I don't see anything in your post to refute that.
Um, I actually would have assumed a much larger number. Parent post asked "Who takes long car trips (200+ miles) on such a frequent basis...<that charging would be inconvenient>?". My answer: I do (Or did, when I lived in California), and I know lots of other people who do too. I'm curious where that guy lives (and where you lived) that you think it isn't normal for a person who owns a car to often take 200+ mile car trips?
I think the Tesla might "work acceptably as a long distance vehicle" if you live someplace where actual long-distance travel is unusual and inconvenient. A lot of the east coast might qualify. But probably not California. Or Nevada or Wyoming or Texas or just about any of the larger states.
> your point seems isomorphic to "this car isn't perfect for everybody"
That it "isn't perfect" is a foregone conclusion. But this guy specifically claimed having to take a HALF-HOUR STOP to recharge isn't inconvenient on long trips. It quite obviously IS going to be inconvenient. You can reasonably claim the car is worth getting DESPITE that inconvenience factor. But you can't claim it's NOT INCONVENIENT. That's just nuts. That's drinking the Kool-Aid.
Just take a deep breath. I know, I know -- someone is wrong on the internet. But you don't have to fix that, nor tell other people what kind of car they should decide to buy or what sorts of feature in that vehicle they should value over others. Relax and have fun in your low rider pickup truck or whatever floats your boat.
[1] Which, sadly, don't include the need for an new vehicle right now. So no Tesla for me.
Where are those trips? That "assuming" is actually kind of a big deal given that there are currently only 9 supercharger stations in the entire US so far.
I grant that I might be a bit of an edge case - the last time I rented a car for an extended period it was to drive from New York City to Jackson, Wyoming and back. There are currently no supercharger stations at all along either route I took. Without the superchargers it would take about 20 days to drive that distance roundtrip in a Tesla - more than twice what it took me in a gasoline car.
The good news is that they actually did anticipate my driving pattern from back when I lived near SF. They appear to have a charger for driving to Lake Tahoe/Reno and several for going down the LA/San Diego. So at least it's possible to do those trips now, which it wouldn't be at all without the superchargers - driving to San Diego would take three days instead of one if you had to use wall-power based chargers.
(I currently live near Manhattan and don't own a car. Had a 1999 New Beetle the last time I did.)
Half a tank is the weight of a child (gas weighs ~0.7kg/L). The mileage improvement is pretty much non-existent. Your repeated trips to gas stations probably waste more gas than this retarded scheme saves, even ignoring the time wasted.
Having said all of that, I sincerely hope we keep some sort of sense of detachment about all of this. Having Tesla play the role of Apple while fanboys and an fawing press cover each move does not help the rest of the startup community.
We have a million other problems to solve, not just electric cars and cheaper access to space. It's important to see past the fluff pieces to the underlying business decisions in order to harvest tactics than can be used by all.
tl;dr: big Musk fan, but let's be careful with the hype. It can obscure important lessons.
I know this sounds like grasping at straws, but I'm speaking in the long run (~50 years). I think the effects will be noticeable then.
I thought he was also saying that an internal combustion engine burning natural gas is about 20% efficient, with the implication that if you are absolutely determined to power a vehicle with natural gas, burning the gas in a big turbine and using it to charge batteries is going to be significantly more energy efficient than burning the natural gas directly in the vehicle.
And on your coal point, so called "clean coal", while not really clean, is a helluva lot cleaner than a gasoline burning ICE.
Canada and the US are lumped into one vehicle market but distances tend to be so much greater compared to Europe and fuel is a bit cheaper. That was mentioned in the article but there's more to it than that.
Weather is another problem Europe tends to have milder weather compared to the northern half of the continental US and all Canada. Half the year where I am it's below 0C , snow and snow tires (more aggressive grip) really affects milage my vehicle get practically half the milage I do in summer.
Tesla needs to build a vehicle with good ground clearance, a range of at least 400km, rapid charging and cost around $30,000. If not there's no way I would even think of buying one.
What bugs me is still unresolved issue of battery disposal dismal performance of the car in cold weather. I think this is a very nice leg up to turning car industry and making it innovate perhaps looking for a better all around technology. I hope that what tesla will do instead of providing a nice "copy" for everyone to parrot.
my 2c
That means that putting the battery pack from an 85 kwh Model S in a landfill is equivalent to putting a stack of over 300 $20 bills in a landfill.
(He was actually trying to make a point about how cheap battery packs might be to buy new in the future, with more efficient techniques for turning the raw materials into battery packs.)
Wrong comparison. Google gives away android only to increase its ad spaces and make more money. I don't think licensing technology enables such a platform for Tesla.
A fragmented, federated mobile ecosystem with more players results in more people using Google services even if competitors can take Android and strip out the Google-installed services (e.g. Amazon).
For Tesla, making electric cars in general a success will increase demand for electric infrastructure investment, and in turn, a robust electric infrastructure, along with cultural normality of electric cars, means increased demand for their own products.
Android really hasn't increased ad space all that much. If people use mobile more than desktop, the likely result is mobile is leading to decreased ad spaces, just from the mere fact that the screens are smaller. So if anything, it is a defense against a downward sloping trend.
Currently, we power our vehicle fleet using gasoline. The stated appeal of electric cars, as I understand it, is less reliance on gasoline.
However, electric cars still require electricity. Currently, most of our electricity is powered by coal and other fossil fuels. While solar and renewables are increasing, they are not increasing very fast.
So it seems likely that any massive switch from gasoline to electric would entail a major increase in baseline electricity consumption. This would be powered either by more fossil fuels, or nuclear. Though the latter seems off the table in the West.
Possible advantages for electric:
1. Lower consumption of energy relative to gasoline (not sure if this is true) 2. More versatile, as electricity can come from multiple sources.
I'm not sure if #1 is true. #2 seems like a fairly small advantage, though it would be useful if oil became scarcer relative to coal.
Tesla has generated a lot of positive press. Am I missing something?
My intuition is that the electric car simply moves our consumption of energy, but does little to address our issue of mainly relying on non-renewables for energy.
(I wouldn't put much stock in any answer that emphasizes renewables, at least in the short term. They have not made a dent in our baseline power consumption, so I fail to see how adding electric cars would change much. In the long run, of course, electric cars offer the potential to power our vehicle fleet via renewables, assuming we can actually deploy them at scale [I'm skeptical on this point])
The performance of a Tesla is comparable to a Ferrari!
No it is not. It's not even close, not even for the cheapest Ferrari. Teslas seem to be a fine car, but there is no need for this type of exaggeration.
http://wot.motortrend.com/teslas-musk-says-roadster-kicks-fe...
Tesla's are slower than most Ferraris but they are in the same league. When you are asking the question of why Tesla's are getting this hype the simple answer is because they are being compared to all sorts of other high performance cars.
That's right. The nice thing about shifting the burden of energy production over to the electrical grid is that the energy becomes, in CS terms, an implementation detail: You can upgrade the environment impact of all the cars in an entire geographical area just by switching the underlying source of energy from, say, coal to wind or water.
That is already happening in many places. Many countries are already energy-sufficient based on renewables. Norway and Sweden get most of their power from hydro, for example, Denmark gets a lot from wind. Many countries (including Germany and Australia) are gearing up to become self-sufficient within 10-20 years. Germany was at 18% in 2010, planning to be at 66% in 2020.
As EVs increase in numbers and in mainstream acceptability, this will push companies to focus on the grid and on new energy sources. Right now, if everyone in the world switched to EVs, the grids would collapse.
Second point: The grid (or rather, its tributaries) is simply a better place to convert raw materials into electricity. The internal combustion engine is pretty efficient, but not particularly efficient compared to, say, a coal plant.
Lastly: EVs eliminate local emissions. That's a good thing.
http://media.cns-snc.ca/ontarioelectricity/ontarioelectricit...
The website displays Ontario's (Province in Canada) hourly electricity output and the source of the electricity. Daily electricity demand fluctuates in Ontario by thousands of MW, so much so that houses in Ontario are now fitted with time of use meters, which charge variable rates depending on the time of the day. These meters are going to be installed in your neighborhood if they aren't already.
Now where do electric cars come into the mix? During the day, electricity consumption reaches a peak, and consumer prices are doubled from ~6c/KWh to ~12c/KWh. This isn't a cash grab, different facilities charge different rates for electricity generation depending on a bunch of different factors. With millions of electric cars, and with the aid of a "smart grid" that could learn to supply power to cars during the night and drain a small portion of power during the day, the massive fluctuations of electricity production through-out the day could be flattened out, and "dirty" backup plants could be taken offline. As a car owner, you could possibly be paid for you're car's storage capacity when electricity prices spike.
Another benefit of going electric, the ICE (Internal Combustion Engine) is wasteful. ICEs work most efficiently at a specific rpm, which is hard to maintain when your car demands that torque to be dynamic, energy is lost at the transmission stage. ICEs need to be cooled down, the vast majority of energy is lost to heat. Take that same fuel but instead use it to power a steam turbine, and you capture much more thermal energy from the fuel. Electric motors also boast efficiency values upwards of 90%
And finally, electric engines when at a stop don't use electricity. I don't know the stats on this one but I would have to bet that billions of liters of gas are burned each year at stop lights, traffic, and at warm up. You can also regenerate energy through breaking in an electric car, instead of turning it straight to heat at the break pad.
Sure there are other points to be made, and sure my comment was probably disjointed, but as a mech eng, I lose sleep at how inefficient the ICE is. I dream of the day when battery density, and cost come down significantly and make it more affordable for a middle class family to own one of these cars.
Furthermore, most of the new power generation in the US is expected to be natural gas and solar and both of these are cleaner than gasoline.
Tesla wasn't even first with an all-electric car, for that matter. First mover advantage isn't nearly as strong in tech when you're looking forward. When you're looking back to explain dominance, survivorship bias clouds many people's analysis.
This may be too general of a statement, but Facebook fatigue, I believe, is spreading. Yet Facebook continues to innovate and acquire new products...Facebook would be better off creating a new method of social networking (is that too strong of a statement?).
Why is it going to be huge?
See https://news.ycombinator.com/item?id=5681695 for my explanation of why. (Which is just an application of a well-known theory from a well-known book.)
btilly made an excellent comment as well on how it fits the 'new tech eats the old tech' model. The upshot is that at some point in the future all cars will be electric, period. The reasons are pretty clear, its a superior way to build power trains if you can get the performance, range, and refueling issues solved. Tesla has, basically solved those problems for a market that is somewhat price insensitive.
What is funny is he is playing out of the 1901 Automobile handbook, where, if you recall, Standard Oil started putting up gas stations everywhere even when people didn't have cars. Because it encouraged people to get cars. Elon is putting up supercharging stations along popular driving routes because who doesn't want to drive to visit when the gas is "free" ?
Nobody who has heard his plan doesn't think that if successful he will be one of the worlds top automakers. The only question is whether or not he can pull it off. And as more and more hard problems are shown to be overcome, the more people believe he will. And the stock goes up because its really under priced for what, in the fullness of time, will be a 100B company :-)
Don't want to nitpick, but I think we're still a long way from "refueling issues" being solved world-wide in the near-term (15 to 25 years), only because electric power transmission is a damn-hard problem to solve at a global scale.
I remember reading an article linked from here a couple of months ago about how one big UK power company was handling the almost instantaneous switching on of millions of tea kettles after some BBC show had ended (https://news.ycombinator.com/item?id=5018560). Now imagine the same scenario in a country like Nigeria (population approaching 200 million), or Brazil, or Indonesia, but with cars instead of mundane tea kettles and with a not so top-notch electrical infrastructure instead of the mature UK power grid.
I do hope though that Tesla will end up being a $100+ billion company, if only to demonstrate that true innovation can still bring big financial gains in this day and age.
So my reference to refueling was around the time issue the GP mentioned, typical electric vehicles take a lot of time to transfer the same number of joules of energy that a gasoline car can transfer in a couple of minutes. That said, lets look a bit more at your concern.
You wrote : "only because electric power transmission is a damn-hard problem to solve at a global scale."
You are absolutely correct that a generalized solution for global power distribution of electricity is an unsolved problem. However you must be careful applying the general problem to a more specific case. Car charging has some nice features, one you can start and stop the electricity to it over the course of a charge and it won't notice (it will just take longer), its a constant load vs a varying load. These two aspects of it combine to make some creative solutions possible. One of them is fuel cell recharging.
Fuel cells can generate energy reliably from hydrocarbons but they really don't like rapid changes in load, they are most efficient when they can deliver a steady stream of current. So from an engineering perspective you could build a fuel cell based 'supercharger' type station, where you pour in 10 - 20 gallons of gasoline and plug in. Finesses both the long distance transmission of power and the availability. But its just one of a number of creative ways to fuel cars which want electricity rather than gasoline.
One of my favorite nuclear power 'hacks' was to build a 10GW nuclear plant in the middle of the desert, and next to it build a solar panel plant. Using using power (and heat) from the nuclear plant you melt silicon, refine it into crystals, smelt aluminum and build solar panels which you then truck off to places that need power. You are essentially putting the scary nuclear plant far from humans in a place they don't want to live anyway, and making a way to generate power which you then transport to places where you want power.
If you put enough solar panels in your village in Nairobi to charge up your Tesla truck over the course of a week then once a week used your truck to carry goods from the village into the city, I still think that would be a benefit to the village, but I cannot prove that.
In full disclosure, when the conversation originally came up (when discussing nuclear vs solar a while ago) we just did the basic math/materials analysis and did not do a full operational analysis on the idea.
But how many people care about how a car drives vs. what they have now?
I own a 911 but I can tell you my mother has no interest and no utility in that car nor does my father. When it just went in for service the dealer gave me a hybrid Cayenne as a loaner. That car has much more utility than the 911. But I have no interest in it at all. Cost of fuel has nothing to do with it either. It's to big (I've had that type of car before when I needed something with that kind of space and it comes in handy).
So my question is, of the things that Tesla is good for NOW (not in 5 or 10 years) what features does it have that the general public cares about that will drive sales? Because I fail to see that the "driving" experience will be one of them. I mean it's not like I get into the Porsche every day when I drive it and say "wow this is so super I'm so happy". After a bit you just get used to it.
This question : "Of the things that Tesla is good for NOW (not in 5 or 10 years) what features does it have that the general public cares about that will drive sales?"
Is what is leading your thinking astray. The model S isn't designed for the "general public" any more than the BMW 5 series is designed for the "general public". A better question is this "How much of the $85,000 sport sedan market can Tesla capture with this offering?" And the answer to that question is "quite a bit."
Now since that is a pretty high margin business to be in (they are luxury cars after all) the follow on question is can they use the profits from that market to enter the $40,000 sport sedan market? Or the $40,000 small truck market? or any of a number of lower price points.
I think the answer is yes (of course), and I think that the challenge of those more cost effective markets are that people become more skeptical of 'new' cars and want 'established' cars. Which is why Lexus and Acura started with luxury cars and moved down market rather than the other way.
I can only speak for myself but will add also my observation of other car buyers over the years.
The noise a vehicle makes matters. The fact that the Tesla makes no noise is a drawback to me and I suspect others in this category. I like the feedback and noise that an engine makes. (Think Harley Davidson and how that sounds and how that's a positive to buyers of that vehicle).
I don't have links or research to back this up. Just what I feel is the case.
Also one of the reason people buy cars in this category is because of things you can't put your finger on performance wise. It's a luxury product and there is a certain amount of head baggage that makes it attractive to you. There are people who won't buy anything but a 911 (no boxster, no cayman etc.) because it isn't the car they dreamed about as a kid (that of course will change with the aging population I'm just pointing it out behaviorally.)
That said it would be interesting to know of the buyers of the Tesla what car they owned before that car.
Meh, this is a minor problem. They could probably just slap some speakers on there to make some noise if this became a real concern. In any case, at lower prices, people are just interested in utility. And once silent cars become universal at lower price points (maybe in 20-30 years), they'll probably ban cars that do make noise, just to reduce noise pollution.
It doesn't seem like you tried at all to understand the interest.
I think general usage of the term means that it fits Tesla -- even I f it's not technically correct
The Model S is direct drive... so no gears.
And the stock of every electric power distribution monopoly could go to $0 if solar panels and batteries get cheap enough that we don't need the grid anymore.
Many investments are purchasing the rights to future fairly predictable cash flows. Labeling these as gambles dilutes the meaning of the word.
I bought a Chevy Volt last year. Have really enjoyed driving it so far. Electric cars have really taken off in the past year in Silicon Valley. I see multiple Tesla's, Leafs and Volts every time I take a drive now.
No they don't, the economics of cars is doing exactly what it should. The old dogs don't react fast enough so new tech and ideas like Tesla take over.
It is good to have corporate turnover of businesses before they can concentrate power and influence in their niche sphere to capture markets. In the US, the downsizing of Chrysler brings GM / Ford into a duopoly after having bought dozens of brands over the last half century. They desperately needed some competition.