Ask HN: Sales book recommendation? | Hacker News Reader

Ask HN: Sales book recommendation?

25 pointssdragon25 comments

I've been working as a freelancer web/software developer for almost a year now; however, I feel that my sales cycles are long-stretched at best. I have no intention whatsoever to "blame the economy" (as it seems to be fashionable nowdays); I'll take full responsibility for this, and thus turn to the entreprenour culture blooming around here:

What books, blogs, or fundamental understanding has made the biggest impact on your sales, and bottom line?

(No cliches, please.)

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How to Win Friends & Influence People (http://www.amazon.com/How-Win-Friends-Influence-People/dp/06...) - Seriously.

* SPIN Selling by Rackman

* The Sales Bible by Gitomer

* Selling to VITO by Parinello

* Lead Generation for the Complex Sale by Brian Carroll

* http://www.marketingsherpa.com/

* http://blog.startwithalead.com/weblog/

* http://www.linkedin.com/groups?home=&gid=35771&trk=a... This one is a linekdin group that sends out a good email news letter

If you had to pick just one?

If I had to pick one, I'd pick SPIN Selling as feverishaaron said. It's a lot more how to and broken down into steps. Selling to VITO is also step by step, but SPIN Selling approach makes more sense to me.

I would pick SPIN selling from this list, especially if you are selling custom work in an enterprise software market.

I'm a freelancer in web dev and show biz and have done a lot of sales in that area. Brian Tracey's "Advanced Selling Strategies" is probably the best single book out there for individual one-on-one selling, especially if you also read "How to Win Friends and Influence People" 80% of reviewers on Amazon gave it 5 stars, and the rest 4. That's saying something for a business book!

I would also highly recommend finding good books on negotiation too. Balancing relationship sales with negotiation and estimation is IMHO the hardest and most far-reaching aspect of being a freelance web dev.

Iain Duncan

I'll second a few that have been mentioned already:

* http://blog.startwithalead.com/weblog/ (Brian Carroll's blog) * http://www.amazon.com/Lets-Get-Real-Not-Play/dp/1883219507

you can read more from Mahan Khalsa at: http://www.ninetyfive5.com/default.aspx

I found both of these very helpful in building my understanding of the sales process and for the tools they provide you with. The biggest shift in thinking they provided for me was that selling is about asking questions, finding a connection between what you're offering and what your customer is looking for and then asking for the business. They also showed me that selling is about focusing your activities on the right things to meet your goals, not just spending time "busy" selling.

Are your rates public on your site? If not, I'd start there. If your sales cycles are long, there's nothing that will qualify leads faster.

If Brian Fling can do it, so can you: http://www.flingmedia.com/contact/ (drop-down under New Project Request)

The 100 Best Business Books of All Time has a list of 12 Sales/Marketing books on this page: http://100bestbiz.com/more-on-the-100-best/

The list as a whole is pretty solid.

Selling the Invisible by Harry Beckwith from the list is a good one.

If I could choose one book on sales, it would be

Non-Manipulative Selling by Tony Alessandra.

This is a diamond in the rough among sales books. Many other books on sales, at least in the few that I've read and others I've skimmed, seem to be full of subtle and not-so-subtle psychological manipulation that always gave me an uneasy feeling in my gut once the conversation ended. This book is different. However, even if you believe in the "hard sell" philosophy, you should read this, since at the very least, you learn many tips to prevent negotiations from getting hostile.

"Go for No"

Incorrect model: Success <--- Me ---> Failure Correct model: Me ---> Failure ---> Success

More about the book:

http://news.ycombinator.com/item?id=415531

Influence: The Psychology of Persuasion http://www.amazon.com/Influence-Psychology-Persuasion-Busine...

The Definitive Book of Body Language http://www.amazon.com/Definitive-Book-Body-Language/dp/05538...

+1 to How to Win Friends & Influence People

Be sure to keep your mentality, don't adopt the sales mentality where you just try to make as many sales as possible. If you're not making enough, maybe you should charge more for services, while at the same time improving the quality of work. In web design and programming, I always put quality above quantity. If you do a great job, your service will sell itself by word of mouth.

This is totally true, with one giant caveat: how much you are worth will not sell itself. You will get referrals, but you need to make sure that you are negotiating properly or you can wind up swamped with work that you aren't charging enough for. Sooo, even if you feel like you have all the work you need, you owe it to yourself to do some sales reading. ;-)

Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson is pretty good.

The Richest Man in Babylon:

http://www.amazon.com/Richest-Man-Babylon-George-Clason/dp/1...

The best I've ever seen:

http://www.amazon.com/Cant-Teach-Ride-Bike-Seminar/dp/096717...

Geoffrey Moore's Crossing the Chasm

Bosworth/Holland's Customer-Centric Selling

Crossing the Chasm is a good book, but as a sales book for a freelancer?

Definitely - if you don't understand the market, the motivations for purchasing, the product development lifecycle and so on, how can you possibly sell anything beyond brute force and willpower?

If you're selling your time, you are pretty much selling 'brute force' by definition, rather than a product.

Highly recommend - Selling the Wheel!

I have been sales for years - the books mentioned are good not great. If there was one that was my favorite out of the 200+ ones I read, "let's get real or let's not play" by khalsa. It is good for you for several reasons: 1. based on consultative services not product sales 2. the audio is hands down the best. It brought tears to my eyes that I had to learn by hard knocks what he shows you to do. 3. it is greared to setup a win win situation and define precisely the value you are providing at the core of the business.

Bob Bly.

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