It's really a great small book, and I fear that I am undercutting their ideas by elaborating (too much). However, I am typing in their valuable content (apologies to the authors if they come across this) in the hope that you will be inspired. And be able to rate honestly, which level you are at now.

Incorrect model: Success <--- Me ---> Failure

Correct model: Me ---> Failure ---> Success

"Most people get to the sign marked 'failure' and they figure they're heading in the wrong direction, turn around and head back home. They think that success must be back the other way, but it's not! It's straight ahead!"

"The best way to desensitize to a word is to use it, and the best way to desensitize yourself to an action is to do it."

Level 2 explained verbatim: "Develop the willingness to fail, which means they come to accept failure as a natural by product of the process of seeking success."

Level 3 explained verbatim:

"Having the wantingness to fail goes beyond mere tolerance and acceptance of failure as a part of life..Wantingness means developing the desire to fail with the inner faith that personal and financial growth will follow"

Level 4 explained verbatim: "The people who ascend to Level Four are those who have come to the conclusion that if failing is good, then failing faster is better!

And not just failing faster, but if one is going to increase their failure rate, do it going after BIG goals that are worthy of the effort"

"Instead of avoiding rejection, what if we made the decision to seek rejection? Instead of avoiding no or perhaps simply tolerating it, what if we went out of our way to actually go for no!"

If these failure-tome nuggets strike the tuning fork in your head, please buy the book!