The goal is acquiring information and, in this regard, Google is one company that has extended themselves into many areas but seem to keep their focus pretty well. They may be an outlier though.

As for this article, I'm reminded of a similar story with a different point of view posted on Medium: https://medium.com/understandings-epiphanies/aae8d5f880cc

I do question question the long term value of social networks that operate under what has become the traditional advertising model as teens move towards apps that are more privacy conscious.