11011011 took me to https://developers.google.com/events/io/experiment-song

And 10010000 took me to https://developers.google.com/events/io/experiment-bacon

Time to see if I can find any more! :)

That doesn't work for me. OIOIOOII does, though - it leads to https://developers.google.com/events/io/experiment-eightbit.

This one only works for some people. I am not one of them.

If you replaced the O with 0, why not replace the I with 1?