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"If I'm eating out of a truck, it's because I want to pay less than sitting at a restaurant."Disagree heavily. If I'm eating out of a truck it's a demonstration of the complete failure of local brick and mortar businesses.
What, do people really think I like standing in line baking in the hot summer sun for 20 minutes so I can have a decent lunch?
Around where I work, if you subtract the food trucks you have crappy delis and greasy steam table places. I gladly pay brick and mortar prices (and more!) for good quality food, and the food trucks are the only ones willing to deliver the product.
There's nothing about "comes from a truck" that makes food inherently worth less. The food I get from food trucks is almost always far better than equivalently-priced choices from brick and mortar shops in the area.
The beauty of it is that when I worked in SF the flood of food trucks seemed to get restaurants in the area to up their game. In this case the food trucks improved the landscape for consumers across the board, and injected much needed competition where there was none before.