Agreed. But specifically for lawns, I actually wish someone makes much cheaper artificial turfs. Good for aesthetics, better for the environment.. saves hassle time money and water.
I don't actually know the prices, I'm trusting the college coaches who have mentioned this to me over the last several years (I umpire on the side). One has been on artificial turf for three years, another put turf in this year, and the rest want them.