Sure, there are big factions, and ship-blowing and warfare and stuff, but all the stories we read about it, are about human interaction, and how it can be gamed: how VileRat made his way to the opposing faction as a mole, how he started a diplomacy corps, how this user found a loophole in the economy, how other users are playing the market everyday,... And EVE is rewarding: you "win" by thinking outside-the-box, you get points for being creative, the whole system WANTS you to think of something new.
Just like real life.