How could Google avoid taking a stance? Either they call it one thing or the other. Or they could call every contested bit of land Narnia but then no one would be happy with them.
Perhaps avoiding taking a stance could take the form of following the current practice of major players (UN and others)...?
Many languages have different names across populations. And people strongly identify to a specific nomenclature.
Also, many people speak multiple languages, languages that cross disputed borders, and languages spoken only by populations that want independence from the current states where they're located (e.g. Basque).
And while political boundaries are messy, language boundaries are even more so. How do you decide dialect boundaries? And once you do, how do you decide which dialects get separate domains?