Has anybody found the source Case Study? It's not on the mentioned companies websites.
If the subject of perceptions of trust is of interest ... I've (mostly finished) a blog post about these trust perceptions which re-presents some of the Ipsos Mori stats in support of an attempt to plumb the implications for politics and the projection of power in the UK : https://www.bel-epa.com/posts/a-legislature-of-lemons.xml
http://www.mirror.co.uk/money/personal-finance/future-britai...