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Comment by orangethirty | Hacker News Reader

I want to pay you $10 a month to be able to use this. Please include a recipe/ingredients list for me to be able to go grocery shopping. Plus give me a weekly list of my meals so I dont have to think about what to cook or eat.

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That's exactly what it does, except for $9/mo :-D

Increase the price.

$9 is perfect IMO. It completely removes the decision to buy or not – the psychological difference between $9 and $10 is greater than the numerical difference between 9 and 10.

increase the price

The creator is drastically underestimating how much removing this pain point is worth to people.

How much do you think he should charge? In a world of $8/mo Netflix, people make some pretty harsh value comparisons on services.

I already said 10 for the MVP. But I will pay more for a more robust product. I know a thousand people would. That's a hundred grand without any VC drama. Under the radar.

I know, I was asking the person I replied to, if he thinks ETM is dramatically undercharging. 9->10 is a pretty small difference with a potentially outsized effect on conversion.

Its not small. Say he gets 1000 customers in a month. That's a thousand dollar difference. Now, say he gets one thousand customers per month. It compounds pretty nicely. Just a dollar.

Always have a version that has what seems like just plain stupidly high pricing. Many people wind up getting the majority of their revenue from such an option.

Ah yeah, I remember that from Patio11's Business of Software talk. I was under the impression that that was mostly for B2B SAAS startups, though, largely due to corporate politics and things like SLA requirements, and just generally not caring a whole lot about money. B2C is a whole different ballgame. If I'm wrong, though, I'd really like to know.

There's also the potential to make this B2B with nutritionists/personal trainers/etc, so your point isn't lost in any case.

Never underestimate someone's behavior of wanting the "best".

Absolutely agreed. Having to manage the logistics of groceries while eating healthy can be quite a chore!

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