The mocking, crotchety tone is Sterling's thing. I appreciate the critique of the scene that I have been working in and around.
I can see a use for that. If you can get someone that has a true insight into your industry, and can combine that with the ability to subtly (or not subtly, whatever works) get you to reassess some of the less useful industry behavior, there can be a real benefit. A keynote speech at an industry event also becomes one of the best avenues for delivery.