It's currently a research project for us and we have an intern from Uppsala University working on the HA features including paxos leader election and multi-master conflict resolution. See the mutinode branch. Some people have added some additional database backends, but I don't know of any serious production users yet.
I gave a talk on it at the 2012 Erlang Factory as it's entirely Erlang-based. Here's the talk - http://vimeo.com/42630498
Benefits over Redis: Faster startup time over big datasets, pluggable backends, (eventually) Multi-master and HA (with a different approach than Redis is currently taking with Sentinel).
Drawbacks: 3x to 10x slower on all operations. We've done no work to optimize.