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/me immediately downloads dumps of all his app's data.

But seriously, what will this mean for my user data? Privacy, portability, etc.

What alternatives are there that compare in quality? Don't tell me HeliOS, because that's iOS-only (I use Parse for it's web apps mostly).

We're not changing anything. We're not going to suddenly lock in your data, share it somewhere you don't want it to be shared, or anything like that.

No one gets married with a divorce planned, but divorces aren't exactly uncommon. This quote from Zuck comes to mind:

> "We have not once bought a company for the company. We buy companies to get excellent people."

As do a few acquisitions followed by shut-downs: Drop.io, Face.com ($100M!), Gowalla, etc.