Our focus on quality in product and documentation got us to this point so we're not going to change that strategy anytime soon :-)
There's a huge corporate political apparatus that just paid a lot of money for the right to implant their thumb print on how you do things. You may be able to push that day forward, but unless you wind up in charge, there's not much long-term hope.
Congratulations on the acquisition, but sorry about the acquisition.
Are you referring to Etacts (acquired by Salesforce)?
This acquisition doesn't really tell us if Parse, based around a proprietary SDK, had a viable business model or not.