As a customer, not necessarily happy about this. I don't like Doug Purdy's quote, "We don’t intend to change this." We use Parse and love it. I really hope they maintain some autonomy as to not get sucked into the "move fast and break things" or "documentation? f--k it." Nonetheless, probably makes a lot of sense for Facebook's mobile strategy.
There's a huge corporate political apparatus that just paid a lot of money for the right to implant their thumb print on how you do things. You may be able to push that day forward, but unless you wind up in charge, there's not much long-term hope.
Congratulations on the acquisition, but sorry about the acquisition.
Are you referring to Etacts (acquired by Salesforce)?
This acquisition doesn't really tell us if Parse, based around a proprietary SDK, had a viable business model or not.
disclaimer: I work at Facebook.
(And we're working hard on all your concerns too...)