A few years ago I built an event management website for a decently large lung-cancer awareness program. During some of the meetings, I met with a world-renowned surgeon who supported the cause and we got to talking about how the breast cancer movement had grown so large. His perspective on it shocked me. Basically he said that breast cancer, in the large scale scheme of diseases, is actually not that dangerous. The mortality rate is incredibly low. Cancers like pancreatic, however, are incredibly high. When a woman gets bc, the cause gains her, her sons/daughters, brothers/sisters, significant other, etc and that support lasts for the duration of treatment, and typically up to a year and a half to two years. With pancreatic cancer, the person usually dies, the family experiences a grieving period, and maybe only gets involved for a short period of time because they spent a large portion of their time focused on the disease in grieving. It was interesting to think about.
edit: changed prostate to pancreatic