Let's link back to the original comment in question.

http://news.ycombinator.com/item?id=559651

In my personal experience, if you want press to write about you/your startup, you'll have to give them interesting stories that their readers like to read.

They don't have too much attention span. They don't care about how hard/easy it is do, or even if it is true or not. They just care about interesting stories...

For one of my stories I told them that we did some survey and just made up the findings. They loved it and published it next day without looking at my data or even asking me methodology of survey/research

In the context of the overall thread,

http://news.ycombinator.com/item?id=559646

that looked a lot like giving advice, because that was a direct reply to an "Ask HN" thread-opening post.