They touted themselves as a "Google Killer". They basically came out of the gate claiming to be the best search engine in the world, and then they went down in spectacular flames. Whoever developed their launch PR should have been put up against a wall and shot.

If they had rolled their technology with less fanfare they may have made a minor dent in the market, but even then its unlikely. But at least then they could have taken their IP and gone into the Enterprise Search space and perhaps have gotten bought out by someone evil.