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But, everyone will be able to buy that. If you want the DVD after the run, you can have that.

The rewards are all things no one can buy except by backing the kickstarter.

I don't care about any of the rewards.

I want to fund the movie - not to get a t shirt, or picture. I want to fund it so I can watch it.

You can pledge whatever you want and then select No Reward ("No thanks, I just want to help the project.").

>I don't care about any of the rewards.

Then don't fund the kickstarter.

I can't get the DVD after the run if the kickstarter fails. I'd like to help it succeed by committing ahead of time to buying the DVD.