Speak for yourself, until I was forced away from it that form factor was by far my preferred type. I loved my old Motorola Q9h.

(Not sure what WhatsApp is though... err, 28 year old male, am I in the demographic for it? I already have unlimited SMS for $5 a month or so, and it is indeed how I primarily use my phone.)

Function is beauty.

I doubt you will find another sub $75 phone with a QWERTY keyboard and WhatsApp.

The Pink and Yellow colors are a nice touch too. I think low-income buyers are tired of being limited to just black and gray phones.

I guess it'll work just fine for some people. My cousin doesn't browse on her phone but only uses whatsapp and sometimes texts. The front-qwerty takes lots of space, but it doesn't matter if you don't need a lot of screen for webpages and such.

I think the blue version will also look much better than the banana, ehm, yellow phone. A nephew had a yellow Nokia Lumia, everyone's first reaction was really "nice banana" :P