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In hindsight, I shouldn't have been so surprised to hear of groups farming likes for profit...

Are there any good articles that talk about this practice? Seems like that could be interesting...

Not sure if this is exactly what you're talking about, but it's a good read nonetheless - For just $68, the author was able to create a 100% fake Twitter celebrity (a tech and social media guru) with tens of thousands of followers and a "verified account" checkmark, as well as his own Wikipedia page, personal website, etc.

http://qz.com/74937/how-to-become-internet-famous-without-ev...

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