This is a completely different issue. The site is mixing up dollars and euro so it's overcharging. It's not a conscious price decision they've made.
Apple mixes up euros and dollars as well. Last time I checked anyway, a $999 device would be €999 in europe.
Yes, but in this case the buyer sees $230 in their shopping cart but actually gets charged €230. Which is nearly $300. It's fine if Geeksphone decide to charge the same in dollars and euro, but they're displaying in one currency and charging in another (without conversion) which is obviously wrong. It seems to have been an honest mistake and they've indicated on their forums that they're fixing it.
That's largely due to taxes though.
Apple USD prices are excluding VAT while EUR prices include that.