The Latest SimCity got about 6 hours out of me, before I just went, "meah." - I didn't really get the same sense of progress, or emergent features, or ownership of the process and events that I get from other sims.
But - EA scammed me out of the $60 before I discovered that the game actually sucked, so - maybe it wasn't such a bad strategy on their part after all. But, with that said - this approach (hyping a game, limiting its playtesting, not providing extensive reviewer copies) - only works so many times before people start to get wise to your ways...