The least readable query language ever. Instead of names, everything must be addressed as column,row. Imagine a C program that instead of declaring variables with sane names as needed, simply created a large array of each type and used constant numeric indecies. That's what Excel requires.
With respect do you even know how to use Excel? Because everything you just said is incorrect.
Only one of the tens of heavy users of Excel I have worked with know of this feature on others like it. I am not a heavy use of Excel but my theory is that this is due to a failure of explanation by the software. Excel does not by its design encourage good coding, and most of the users of Excel do not have any programming background so they do not realize that these features should even be there so they wont know to look it up in the manual.
If you plan to use Excel to aid you in making serious money (as countless business do), can't you fork out a thousand extra for an employee who actually knows how to use Excel properly?
You can have named ranges in Excel - in fact, you can have named ranges which are dynamically calculated based on a formula.