4HWW is about putting systems in place that remove you and thus allow your company to scale. Until you remove yourself you don't have a real business. Of course when you walk away it dies.
Ironically, that seems to be the existential problem Refer.ly had/has - its only compelling content is the founder's blog.
Second, I challenge you to find any founder/hacker of a fast-growing, successful startup who lives out the philosophy in that book. They aren't compatible. Look for blog posts about when Tim Ferriss spoke at RailsConf a few years back (spoiler alert: it wasn't well received).
You aren't really addressing his point though.
Dmor made a dig at the 'idea' of a four hour work week (that is, the idea that you can just succeed as a founder without putting in massive hours.) The comment to which you're replying is that, hey, Four Hour Work Week isn't saying that its an obvious instant option -- it's a goal to which you can work towards.
I don't read it as a story about founding a successful company, I read it as a story about finding a income delivery mechanism that lets you spend your time on things you'd rather be doing.