As this piece describes, they look at the dude and take away that they should be jerks because that's how things get done. And that's a terrible lesson.
In my read, as a guy who's been following Apple since he was a kid, there's one principal lesson for leaders and entrepreneurs:
If you care about making exactly what you want, make sure you're the boss.
That's it. You can define the agenda, you can get the right people, you can motivate them according to your style. You get to win all the design arguments. You get to slip the deadlines for quality.
You can definitely be a jerk in that context, but you don't have to.