"This is also why I bristle when many in the Valley - PG included - keep disparaging non-technical people when they want to start a tech company."

I realize this is probably just semantics but I want to chime in on one little tidbit here. These guys didn't start a technology company in the sense that they needed technology innovation to succeed. They started an innovative cleaning business that uses some technology. They were building software in well trodden territory with a clear scope and execution path.

If you want to revolutionize web search, or be the first company to create an eCommerce store, or run a PaaS hosting business, then you probably have a tech company. If you're starting one of these, you damn well better have a nerd or two around. :)