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Comment by moystard | Hacker News Reader

My apologies if the answer is obvious, but why does he mention Mailbox?

The sentence is "HYPE is now a subject of discussion. MailBox as an example."

What is Mailbox (from wikipedia):

  Weeks before its launch, pre-registration prompted a wait 
  list of over 380,000. Mailbox was added to the iOS App Store 
  on Thursday, February 7, 2013; it became the second most 
  downloaded free app in the App Store that day

  In March 2013, Mailbox was acquired by Dropbox Inc.

So: they hyped up their app, and were able to exit less than a month after launch.

So, when he says that HYPE is subject of discussion, that means that other companies are looking at this factor as a winning factor? What is your reading on that?

Interesting, thank you.

Reply on news.ycombinator.com