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GitHub has always been capital G capital H. The logo just did not communicate it

I think the difference is the command vs the product. Even the git homepage refers to it in uppercase almost everywhere [0]. A similar example would be capitalizing Java everywhere, but using java for commands.

[0] http://git-scm.com/

"Git" is the system of software, protocols, metaphors, and storage. "git" is the executable.

It's similar to "Perl" and "perl": http://perldoc.perl.org/perlfaq1.html#Whats-the-difference-b...

I much prefer lowercase as well. I wonder if a not-insignificant proportion of their target market was pronouncing it as "jih thub".

maybe because the small g is similar to google's.