My ignorance will show here, but I would imagine engineering one of those devices is nothing trivial (duh), let alone something that a small company could afford. I wasn't even aware that TechCrunch developed consumer products. Can someone enlighten me on how a company such as TechCrunch can reasonably expect to design, develop, and sell (they have 2/3 of those down) a tablet (netbook) and profit? There are seemingly high barriers to entry in such a market, are there not? Just curious!