It might just be me, I found that initial scrolling transition to be brutally distracting.

And I wanted to give the article a proper chance, so I read down the page and stumbled over the navigation to the next page, which gave me this error:

"We are sorry, the page you requested cannot be found."

And then after a few seconds, that page redirected me automatically to a Bing search for this string:

"en us news stories 88acres 88 acres how microsoft quietly built the city of the future chapter 2 aspx"

At least Bing had the good sense to return the original article as the first result.