I hope Apple doesn't give up that easily. It's not that the dumb ministers (as dumb politicians come) understand what kind of bullshit they're protecting. If it was 9m revenue from viagra spam, would they do the same thing - probably.
I honestly don't get why some politician would care. Don't they have other things to worry about? It's weird that they feel like they should take this on. It's not that the economy in EU (and by proxy, France) fucked up and requires attention.
If your business relies on Apple allowing you to charge people money - to spam other people (through push notifications) then my friend, you probably failed your MBA classes... or did really well, honestly I don't know.