It will then proceed to eliminate integration one by one as Twitter Music proper gains traction and mindshare.
Unfortunately this is going to be the consensus attitude towards anything Twitter & 3rd party. We just have to look at things with suspicion and cynicism. Call it mental-self-defense if you will.
(Come to think of it, "partner with someone until we catch up to them, then shut them out" is fairly standard practice in the manufacturing/hardware companies in the past.)