I always wondered why rogerebert.com redirected to rogerebert.suntimes.com...I could see the Sun Times wanting him to be inextricably associated with the newspaper. And I don't think Ebert would've necessarily objected. I remember reading a column by him a long time ago about the legendary Mike Royko and how it was a shame he left the Sun-Times to go over to the more prestigious, but stuffier Chicago Tribune. I think even in this age of journalists making their own brand, Ebert was intensely loyal to his newspaper.