Before they push Persona more, can someone walk over to the team that's running http://www.getpersonas.com/en-US/ and either disconnect their servers or lock them to their chairs until they finish the migration?
I understand the pain of rebranding assets, I do. But if you're going to rebrand to a product your company is already using, it has to be fast. And Mozilla, the 2 year anniversary is in July...