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I think it's because a lot of his humor is self-deprecating, so many of his jokes are "on" him.

Right, and for a man who is self-deprecating it's a bit of a joke that he's become so successful.

Or maybe he thought it wasn't going to last? It's one of his recurring themes(/fears?) that it's all going to end.

> “I’ve got maybe 10 years to ladle the butter into a jar for my kids and then die”

I think it started with him saying his career would be over in a year. Last year when I saw him he said "two, maybe three years tops" before people would forget about him, and now I guess he feels a little more confident that he'll be sticking around for a while.

I thought it was a play of "This next round's on me"...as in, Louis CK is himself responsible for his jokes -- or, in this case, the distribution of the jokes. I thought it was clever :)

Totally with you on that, its awful, completely colored my expectations going into the article.