She got started last year, went through a rough patch with a different designer+developer team, had to rethink everything, and then in Jan of 2013 -- landed an amazing marketing opportunity for the site which will air later this year. Very proud of their accomplishments, especially in a city like Austin where consumer startups are much more difficult.
Please show her and her team some HN love, feedback, etc. I've been a member at HN for a long time so I'll be here to answer any questions.