Let's put this into context. I am from Singapore, and I know the founders who do it. And there is a trend here that we do alot of things, to be what I call a masquerade.

They have launched for approx slighty more than half a year. Their Google Play shows around 1-5k __downloads__. Let's peg the iPhone to be 2x of Google Play. So lets make that a cap of 15k in the best-case scenario. But these are downloads, assuming 50% retention rate (which is really superb, they have 7.5k active users.

50 * 7.5k puts that to be about 375000 users. How many of that are actives? We don't know. So yes, an acqusition for a total of 375000 on a best case scenario?

To put it bluntly, this is a classic case of a masquerade. This is no news, this is just a marketing attempt. The thing is, the Singaporean startup scene DOES THIS ALL THE TIME. In less than 6 months, this is the 2nd time I see an acquisition as marketing piece. And then there are vanity metric bragging, etc.

Oh well. Can we stop celebrating marketing campaigns already?